London Interviews

My approach in Perth was to get people to sign our written consent form at the start of the interview, but standing on Oxford Street getting knocked down by a sea of people made me change tack to putting the camera in their face, building a rapport and getting them to sign afterwards.

At first I thought we were going to be having many more shorter interviews that were 5-10 mins maximum in length. That all changed after lunch on the first day when we met a Personal Assistant to one of the top fashion houses in London. One of his first sentences was "People say it is like The Devil Wears Prada ... and its true ... its true".

The next half hour ensued the most fascinating conversation about the inside of the fashion industry. It was at that point that I realised we were going to have a much more interesting film if we had more in depth conversations with fewer people.

In London we were able to interview someone working for a tailor on Savile Row, a Big Issue seller doing it rough, several people in the financial arena, a street sweeper in Leadenhall Market, a couple selling property who lived in Mayfair and a group of three barmen from a West End cocktail bar just to name a few.